Erin joined the childhood cancer community in 2013 when her then 2-year-old son, Sam, was diagnosed with DIPG. In 2014, she launched a nonprofit, WithPurpose, dedicated to advancing treatment for childhood cancer. WithPurpose has been a partner and supporter of cc-TDI since its inception in 2014. Prior to becoming a childhood cancer activist, Erin worked as a market research and strategy consultant. She brought her passion for the mission of making all forms of childhood cancer survivable and her empathy for families in the fight to cc-TDI in 2017. Erin completed her undergraduate degree at the University of Wisconsin-Madison and her Masters in Communication Studies at the University of Minnesota.